Happy Chocolate Logo

Happy Chocolate is a pseudo-brand that was seeking to create a new logo for themselves as it reached a deal with whole foods to expand and sell its chocolate in stores. The restriction faced in this was to use colors other than the typical browns for their chocolate brand. They were aiming for their chocolate to be fun and playful. I used the blue, red, and yellow and the iconography of the smile to help create the excitement of eating a sweet treat and give the happy yet satisfying feeling of having chocolate.