Rick Godley approached us to come up with a potential identity campaign. The goal was to get more students listening to the radio and tuning into the Rick Godley morning show. My collaborator, Alivia Burke, and I surveyed students across Louisiana Tech’s campus to see why they do or do not listen to the radio and what would entice them to listen more often. We found that most replies boiled down to a couple of things. Constant ads were thrown in the listeners’ faces, and listeners had a lack of control of what music played. The solution that we proposed revolved around having users take a more active role by giving them the ability to make song requests through our Rick Godley app and website and other forms of social media such as Instagram and Snapchat.

Rick Godley is very community-centered and will also partner with local businesses. To expand on this element we included a special offers section on our app and website. We created a special giveaway that involves guitar picks because 99.3 plays 70s and 80s Rock. These are collectible items that can be given away at events with discounts to partnered businesses or special offers attached to them. We included sets of bottle caps and a tin prize pack that would give Rick Godley that nostalgic feeling. The prize pack includes items such as t-shirts, pens, and a gift from a sponsor.

Made in collaboration with Alivia Burke